Client Background
A Shenzhen-based B2B software services company (referred to as "Company A"), offering enterprise digital transformation consulting, established 8 years ago with annual revenue of approximately 50 million yuan. They had a solid SEO foundation in traditional search but found their brand nearly invisible through AI channels after AI search emerged—noticeably behind competitors.
Problem Diagnosis
After Shenlix Technology conducted a GEO health diagnosis of Company A, the main issues found were: website content was primarily product feature descriptions, lacking authoritative professional perspectives and industry insights; Schema markup was almost entirely absent; brand content on major industry media and knowledge platforms was minimal; and FAQ content was insufficient to cover common AI user questions.
Optimization Plan Execution
- Month 1: GEO foundation building—deployed complete Schema system, rewrote core page content in AI-friendly format
- Month 2: Authoritative source building—published 10 in-depth industry articles on Zhihu and 36Kr, completed encyclopedia entries
- Month 3: FAQ matrix building—constructed 200 FAQs based on real user questions to comprehensively cover AI long-tail queries
Results
- Doubao brand visibility: increased 280% (from near-invisible to consistently appearing in relevant Q&As)
- ChatGPT citation frequency: increased 320% (frequently cited as a reference source for professional questions)
- AI channel customer acquisition conversion rate: increased 40%
- Brand search volume growth: increased 65% (brand awareness spillover effect from AI recommendations)
Client Feedback
"We had no idea AI search would have such a significant impact on B2B customer acquisition. After Shenlix Technology's GEO optimization, when potential clients now ask AI about digital transformation services, our brand has become one of the AI's recommended options. This brings not just traffic, but a substantial boost in brand trust." — Marketing Director, Company A