Why Should You Conduct Regular GEO Self-Checks?
AI engines' training data and recommendation algorithms are continuously updated, and brand AI visibility changes accordingly. Regular GEO self-checks help you promptly identify changes in your brand's visibility on AI platforms and quickly adjust optimization strategies.
Step 1: Directly Test AI Recommendations
Ask Doubao, ChatGPT, and DeepSeek the following types of questions separately and record brand appearance results: (1) Industry general questions, e.g., "Which company is most professional in [your industry]?"; (2) Service-type questions, e.g., "Where is [your core service] done well?"; (3) Brand direct questions, e.g., "What kind of company is [your company name]?"
Step 2: Content Quality Self-Check Checklist
- Does your website have a clear company introduction (200+ words)?
- Do core service pages describe services in a "direct-answer" format?
- Do you have a FAQ page covering common user questions?
- Is your blog/knowledge base content regularly updated?
- Does your content include specific data and case studies for support?
Step 3: Schema Markup Check
Use Google's "Rich Results Test" tool (search.google.com/test/rich-results) to check whether your website's Schema markup is correct. Focus on: whether Organization Schema is complete; whether FAQPage Schema has been deployed; whether Article Schema is used in blog posts.
Step 4: Brand Source Coverage Check
- Does Baidu Baike/Wikipedia have a brand entry?
- Is there brand-related content on Zhihu?
- Have mainstream industry media covered the brand?
- Are there third-party brand reviews?
What to Do After the Self-Check?
After completing the self-check, if you find your brand has low visibility on AI platforms, we recommend contacting Shenlix Technology for a professional GEO health diagnosis. We will provide a detailed diagnostic report and specific optimization plan to help you systematically improve your AI platform brand visibility.